We’ve already mentioned in this issue that the economy continues to nosedive with no end in sight. But despite today’s struggling markets, the e-Commerce industry keeps growing: US online retail reached $175 billion in 2007 and is projected to hit $335 billion by 2012. (Read more about e-Commerce in our previous issue of Webability Trends.)

The facts are clear: your e-Commerce business can survive these unfavorable economic conditions. But you must set your company apart from the expanding e-Commerce industry. As you look ahead to 2009, how do you intend to give yourself an edge over your growing number of competitors?

You need fresh ideas. You have to think beyond basic shopping carts and open your website (and your business) to new profit-seeking strategies. As the New Year rolls around, look for a partner with in-depth industry understanding to help you create innovative, bottom-line building solutions.

At Azavar, we specialize in exploring original ideas that improve e-Commerce without costing a fortune. Check out some of our simple, cost-effective solutions for improving your website this coming year:

• Intelligent website search tools
• Intuitive site architecture and navigation
• Product promotion through social collaboration tools
• Search engine optimiz ation
• Advertising and search engine marketing
• Email marketing
• Cross selling with relevant e-Commerce partners
• Cutting-edge widgets:


• Hot by Geo – Your users can look at product popularity by geographic location
• Product by Color – Users can find items in your favorite color
• Present by Personality – Shoppers can use personality traits to help select a gift online

No matter what you need, we deliver scalable, customized, enterprise-level transactional and marketing strategies. Most importantly, we integrate these e-Commerce strategies with your existing business models to ensure the maximum return on your investment.